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Read the text in the supplement - it will provide
necessary information and should inspire your individual long turn talk.
Imagine the following situation: Presentation at
University
Individual Long Turn4-5 min
You
study at the University of Natural
Resources and Life Science, Vienna (BOKU). For a seminar you have to
prepare a short statement about the future of agriculture. Due to the
international character of your studies, the lectures are held in English.
Describe the concept
of urbanisation
Report about the
positive and negative aspects of rapid urban growth
Speculate about the
chances of urban farming in the future
Paired Activity8-10 min.
After
your seminar you take some drinks with your colleagues. You converse about
different aspects.
The problems of rapid
urban growth and strategies to make urban growth sustainable
Illustrate sustainable
ways of farming in the future to nourish the future world´s population
Analyse the negative
influence of the EU agricultural policy on global urbanisation and
migration
Hypothesise about future
energy supply in the cities and how cities will look like in 40 years,
thinking about transport, etc.
Imagine the following situation: Presentation at
University
Individual Long Turn4-5 min
You
study at the Vienna University of
Economics and Business. Due to the international character of your studies
all lectures are held in English. In a seminar you have to introduce the topic.
Outline the difference
between advertising and propaganda
Suggest how good
advertising works
Describe which role
the new media play when it comes to manipulation
Paired Activity8-10 min.
After
your meeting you take some coffee with your fellow students. There you converse
about aspects like:
Advertising encourages your desire for consumer
goods, services and ideas using suggestive images and captions. However, the
motivation to buy what is advertised may stem from the belief promoted by what
propaganda is. Through advertising, propaganda influences you emotionally to
buy certain products, services and ideas. Advertisers use your latent desires
to be rich, better looking or more popular to "direct" your
purchasing habits. Propaganda is used by advertisers to influence consumer
spending by presenting what is "desirable."
Advertising
Advertising uses multimedia techniques to promote products, services and
ideas through a variety of different venues. Although mostly factually correct,
advertising is formatted to persuade its audience to try its wares. Advertising
permeates our culture in newspapers, magazines, the Internet, billboards,
television and shopping malls. Through sensational, graphic displays,
advertising promises consumers that using the products, services and ideas
presented will change their lives for the better. The exaggeration of the facts
in advertising is a technique used to influence the minds of consumers to
change their spending habits and generate revenue. Hyperbole is also used in
propaganda to actively influence opinions and social mood.
Propaganda
Advertising and propaganda are both powerful media tools that are often
hard to differentiate. Propaganda is similar to advertising in that it employs
the same multimedia formats in order to spread its message. However, unlike
advertising, propaganda does not try to encourage the sale of a product,
service or idea. Similar to a sales campaign, propaganda is a visual
presentation used to change public attitudes about a particular person or
subject. Propaganda that influences systems of education has the most lasting
effect.
Types of Advertising
Advertising has two main audiences: consumers and businesses.
Advertisers inform individuals and businesses what products, services and ideas
are available for purchase, their special features, price and location.
Advertisers preview new products, services and ideas through local, national
and international markets. Advertising permeates all aspects of urban
industrial society and has increasingly migrated to the Internet.
Types of Propaganda
Two of the most recognizable forms of propaganda are political and
religious. Political propaganda is especially evident at election time when
opposing candidates engage in "mud-slinging" campaigns in order to
damage each others' reputation and gain influence. Propaganda is considered one
of the most powerful arsenals in politics used to influence public opinion.
Religious propaganda comes in many forms and essentially plays heavily on an
individual's emotions, encouraging her to behave in a certain way. Other forms
of propaganda include presentations that promote sexuality, racism, drugs, and
healthcare and lifestyle choices. Propaganda can be positive when it is used to
encourage a healthy lifestyle, for example. Propaganda is disseminated to or by
individuals and businesses; ethnic, religious and political organizations; and
governments at all levels. Special interest groups by the thousands spread
propaganda about their particular causes.
Always when you like a text, just feel free to give a feedback! What is it you appreciate? When you think your classmate has overlooked a mistake – just tell him/her. Making mistakes is really no problem, but we shouldn’t make the same mistakes again and again! Just help you friend to avoid this mistake in the future! You can communicate via e-mail!
All for each and each for all!
If you have any problems or questions concerning the task, feel free to ask me in class or online. Just post a comment or send an e-mail: kalss@schule-raumberg.at
